Tips for Raising Capital in a tough market
February 18th, 2009Raising venture capital for private companies in any market is difficult. Throw in the current global finanical crisis things become clear near impossible for capital seekers. It is truly an environment where only the eductaed will survive.
Each week I come across at least five new companies who are seeking capital. Funding for companies has dried up mainly becuase most investors have lost money, and are therefore in a phase of “licking their wounds”, - therefore are very adverse to investing into anything new, let alone a small private company or speculative start up. Unfortunately, most of those seeking capital are private, and/or start-ups.
No matter the markets, or investor appetite, there is a never ending capital demand for new or expanding companies. And make no mistake - there is money available - it has just become much harder to get your hands on it.
If you are one of the companies who seek capital, here are some tips that will greatly boost your chances of raising funds:
Timing
The time taken to raise capital has doubled or even tripled. So allow at least 6 to 9 months to complete capital raising. Yes it can be done quicker, but you cannot rely on this. Don’t make the mistake that many others have of waiting till 30 days from bankruptcy to start looking for money. You will most certainly fail.
Preparation
Make sure you offer is the best it can be. Ensure you have a good advisor assisting you with the structuring of your capital raising, and a good Information Memorandum and that clearly explains your opportunity.
Below is a quick check list, if you tick all the boxes, it will put you in the best possible position to raise the capital you need;
- Be sure to have a well thought out and completed business plan
- Experienced and respectable board and management team. One with a proven track record and is capable of successfully implementing the business plan
- A very sound understanding of competitors, the industry sector and how your company is different
- Realistic and achievable two year financial forecasts that have been professionally prepared (most accountants can do this). Projecting too high is detrimental to capital raising. Be conservative.
- A clear explanation of the valuation of the business, backed up by a valuation model that the potential investor can understand and believe
- An explanation of how investor’s funds will be deployed to grow the value of the business. In other words - a “use of funds” statement
- Explanation of when and how the investor will get a return on their investment - i.e. an Exit Stategy! (you wouldn’t believe how many organisations seeking capital leave this part out). This is a key element from the investor’s perspective.
- Investor pitch presentation - both verbal and in Powerpoint form no longer than 20 minutes total
Distribution
Now that you are prepared, you must get your offer in front of as many potential investors as possible. Raising capital, particularly in the current market, is a numbers game to a large extent.
The other reason to show your offer to as many people as possible is because you never know who they know. They could refer your offer to one of their friends who is more suited to invest into your offer.
IMPORTANT: This information is general and should not be taken as specific advice. Readers should always seek their own professional advice. Please feel free to send your questions to info@integralcapital.com.au